Sustainability doesn’t have to be complex.
Hutani can work with you to break it down into digestible components that focus on the areas of greatest benefit to your organization and help you stay ahead of changes occurring in global business practices. To ensure that your business and your customers continue to thrive, we can help address the following areas:
Business Planning and Strategy Development
Hutani helps you integrate sustainability into your long-range planning, define goals and set metrics. Here are some ways that our proven methodologies can help you get started:
- Define sustainability and identify areas of unsustainable activities
- Create sustainability action plans to improve profitability and competitiveness
- Develop metrics to measure sustainability and ROI
- Identify opportunities for new product development
- Analyze current trends and benchmark your organization against the competition
Implementation
Once a strategy has been determined, Hutani helps you identify the most cost effective way to implement it by identifying products or services that best meet your objectives. Some examples of areas to consider include:
- Material use
- Energy efficiency
- Toxic chemical inventory and reduction
- Renewable energy
- Carbon footprinting, reduction and offset strategies
Marketing and Communications
Hutani helps formulate marketing campaigns to highlight your sustainability successes. We can help you to:
- Develop communications that:
- Effectively tell the story of your sustainability successes to stakeholders
- Explain strategy and initiatives internally
- Develop marketing campaigns to highlight your sustainability initiatives to boost sales and give you a greater return on your sustainability investments
- Develop training programs to insure that your current and future employees will understand and contribute to your sustainability plan
- Identify partnership opportunities in the sustainability community that help you leverage resources and raise your profile
Sustainability Trends
Below are some of the latest trends in sustainability including government, corporate, and consumer actions:
- The European Commission considers carbon tariffs on goods imported from countries whose greenhouse gas emission policies do not meet European standards. Learn more…
- World’s largest companies form coalition to press suppliers to release data on carbon emissions and climate change strategies. Learn more…
- Companies warned to “compete on green or fall behind.” Learn more…
- Georgia Pacific, one of the world’s largest pulp and paper companies, created the position of Chief Sustainability Officer. Learn more…
- Seventy-two percent of U.S. consumers report that they have purchased a brand because it supports a cause they believe in. Learn more…
- Nearly two-thirds of consumers across Europe, Asia and America are willing to pay a premium for products and services that reduce global warming. Learn more…
- Japan may need to introduce a carbon tax to help it meet commitments under the Kyoto Protocol. Learn more…
- Portland city officials plan to require energy efficiency reports on all home sales, and charge builders for failing to meet stringent energy efficiency requirements. Learn more…
- Retailers’ reputations rise due to environmental initiatives. Learn more…
